讲座- Joseph Foo | 儿童-第8届中国设计学青年论坛

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胡智义 Joseph Foo

马来西亚 3nity、3x International 联合创始人

Joseph Foo is the founding partner and executive creative director of 3nity since 1996 – an established and award-winning multi-disciplinary brand identity consultancy in Malaysia – alongside two other partners, Leong Kah Fai and Luke Teong.

A graphic designer by training, Joseph has in recent years placed his focus in education and community led projects. His latest collaborative project is the A Book & Chocolate (ABC) – a learning space for the children of the Annapurna region that was created for the local community to encourage literacy among their children. He actively promotes the idea of 'social innovation' to clients, encouraging them to make a difference with their business by also meeting the social needs of the local community. In 2010, he co-founded 3x, a collective of creative entrepreneurs, with Jesper von Wieding of 3x Denmark, Cho of Sambal Group Beijing/Shanghai, Wang Shao Qiang of Sandu Guangzhou and Eddy Yu/Hung Lam of co- design Hong Kong (www.3x.dk).

He sits at the advisory board and guest lectures at a leading Art & Design college in Kuala Lumpur. Beyond Malaysia, he teaches and conducts workshops at institutions across Asia, Europe, the UK and US. He has been involved in the Neighbor Programme, which is a ‘research as practice’ project aimed at reconnecting Art & Design institutions within the South-East Asian region. He will be chairing the design section of London International Awards (Chinese Creativity show) this september in Las Vegas, California.

www.3nitydesign.com www.facebook.com/abookandchocolate/ www.3x.dk www.manandgod.org

11月5日下午，知名平面设计师胡智义在设计学院101报告厅开展了“三生万物”的主题讲座，从设计的角度再一次解读了他对于道家哲学的思考。

胡智义，平面设计师，马来西亚3nity、3x international 联合创始人，吉隆坡艺术与设计学院的客座讲师。

3nity公司背后的理念，取自老子的哲学思想——三生万物。与孔子所提倡的“三人行必有我师” 以及《圣经》中“若有两三个人奉我名聚会，我就在他们中间”不同，“三生万物”是一个门槛，强调许多的可能性，也是一种更高的哲学境界。而将这样的哲学思想运用到创作中去，工作的过程或许更有意义。

胡智义老师以他和朋友们共同完成的项目为案例，深入介绍了他的经验。在项目推进过程中，自己可以从朋友那里获得建议，对方也会接受你的批评和缺陷，彼此促进，充满乐趣。除了创建品牌，他们还会通过客户实现和社区公众之间的互动。在a book & chocolate 的项目中，胡老师的初衷仅仅是登山；然而到达目的地之后，当地艰苦的生活条件激发了他从事公益的决心。当地的人文环境和优美的自然风光都成了胡老师的灵感来源，他将生活风情和人文关照融入作品之中，形成一系列独特的设计语言。更为重要的是，他的设计项目帮助村民获得接受良好教育的机会，知识获取有了新的途径和可能。公益活动不仅需要商业的支持，更需敏锐的问题意识，以及良好的信息传达方式。